If you’re a Perth business owner and you want to look at succeeding locally, creating a Perth-focused WordPress blog could be a great option for you. Blogs are a great way to communicate with your customers, an effective way to market, and to gain organic rankings in the top search engines. You’ll find that WordPress.com offers free WordPress blogs to anyone who registers. But creating a blog with a WordPress.org site could be a much better fit for your business, even if it’s not totally free.
3 Reasons why a Dot Org WordPress Perth blog is better than a Dot Com
- For Australian businesses, a “dot com dot au” (.com.au) address appeals to local customers. When people see a local address, they’re much more likely to get in touch. You want to laser-target your desired customers so that every click has the potential to result in a sale. When search engine spiders look at your blog in an effort to index new pages and see that your blog has a .com.au address, rather than a .wordpress.com address, you’ll have a greater chance of being listed to Australian clients who are searching for whatever it is you’re trying to sell.
- Furthermore, when you use your own domain, rather than sharing the .wordpress.com domain with a zillion other bloggers, you narrow the focus of your site. Search engines see it for what it’s really about and it can rank as much more relevant to your subject matter (Trust us, this is better for you!). From an SEO perspective, the more targeted and local a Perth business is, the more chances of getting seen by Perth-area consumers.
- A .org WordPress Perth blog will offer you full editorial and design control. When signing up for a .com version, you’re not allowed advertisements and functionality is limited. Your own WordPress blog is totally owned by you. You can design and build it the way that suits your business and your objectives.
How much is it for a new .org WordPress Perth blog?
If you want to set up your own blog, you can register a domain for under $10 a year. Hosting can be inexpensive at a few dollars a month. A pretty small investment for full control and improved search engine optimisation, don’t you think? If you have an existing website, you can probably add a WordPress blog to it without additional domain registration or hosting fees.
And to optimise your WordPress blog even further, consider contacting Oracle Digital, a Perth SEO company that can help you find more ways to target local Perth customers within 50 km of your address.
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