What is bounce rate? Your bounce rate is the rate of users who arrive and leave on the same page they entered on. Someone who bounces did not click anything on your site. This probably isn’t a good thing for you. There are many reasons why your bounce rate might be high and some smart things you could do to address this — making your website more profitable and effective as a business marketing tool. Not only is it smart to address bounce rate but it’s a vital part of your SEO.
Domain Name
Is your domain name similar to another website? If it’s close to a website in another industry entirely, some people might be arriving erroneously. You can often tell by your traffic statistics as this reporting will tell you how people arrived to your site and whether or not they typed the URL in, linked to your page from another page, or found you via search engines.
Keyword Planning
Have you carefully planned your keyword strategy? Optimising for the right words will result in a low bounce rate because people who land on your page will find what they were looking for. Make sure your keyword optimisation technique closely matches the on-page content so that if someone lands on your page looking for the term “how to buy cheap widget” they find out exactly how to go about getting those widgets cheaply on that page. Need help with your keyword planning and search engine optimisation strategy? Contact Oracle Digital and we’ll help you!
Website Design
Is your website ugly? You might think it’s beautiful but what do your customers think? Have you updated it in this millennium? Design is a critical element to success. How fast does it load? If your site is flashy, for instance, your customers may not be willing to wait the 23 seconds it takes to load the page. They’ll bounce off to the next company listed in the SERPs (search engine results pages). If you’re ranked #1, you’ll do a favour for #2 if your site takes too long to load or looks bloody ugly…
Bounce and SEO Impact
Bounce rate does have a noticeable effect on your SEO endeavours. Google wants relevance and good user experience. They want people to click “I feel lucky” because they trust that Google can match them with their want. Google crawls your site regularly and does analyse your bounce rate to help it determine whether or not it should send you traffic. Analyse all the pages on your site to determine the best way to lower that bounce rate and up the conversion rate. If you need some help, contact Oracle Digital who can help you with a multi-faceted SEO approach that includes: design, content, SEO, and marketing for conversion.
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