So Is Social Media a Fad?
There is no denying it, Social Media is here to stay for the foreseeable future and just like SEO, if you do not implement it, you will be left in your competitors wake.
FaceBook has become the force to take on Google and now FaceBook is a hugely successful strategy for any business owner or entrepreneur.
So What Exactly Is Social Media?
Well, social media is ‘the buzz’ and there are a lot of people out there who will be more than happy to tell you what they know in exchange for taking quite a bit of your cash along the way.
At Oracle Digital we perceive social media (or Social Media Marketing as it should be more correctly termed when you are trying to promote your business) as part of your overall online marketing strategy.
Returning to our ACT acronym – Social Media is part of the ‘A’ or ‘Attraction’ process.
Social Media Marketing is simply a means to attract people to your business in order that you can convert them into clients.
Explained in those terms it is not difficult to understand social media at all.
Social Media is Networking on Steroids
Pumped up biceps, bulging calf muscles and tanned super-fit bodies that could tear a car in half – and that’s only the girls……..
How many potential new clients can you connect with in person in a given week? If you’re Bono from U2 probably hundreds of thousands, however, for us less talented people, perhaps the number might be 20 or so and that’s on a good week.
Social media when used correctly can blow this number out of the water.
Every person that searches the Internet for your product or service, any person that has a friend or a friend of a friend or a friend of a friend of a friend (stop it now…..) can connect with you and your business on social media.
A good review or a positive experience can go viral….. so can a bad one.
Talking about a bad experience going viral… Wouldn’t you rather be using social media to interact positively with the person who had the bad experience online to try and understand the problem and try and fix it rather than not even know your business opportunities are sinking faster than a witch thrown into a pond?
Why Haven’t We Told You All The Answers Yet?
Ssssshhhhhh…. This is a secret. Come closer…… We don’t have all the answers!
In fact you have more of the answers for your business than we do. Much more!
No two businesses are alike because no two business owners or managers are alike and your clients are all individuals…. (yes, we’re all individuals!).
At Oracle Digital we work with you to understand your business, your clients, your market and then we apply the principles of Social Media Marketing to the unique challenges posed by your business.
We educate you and you educate us along the way and we work with you to create and execute a strategy that focuses your understanding of what is required and why it is required and that delivers quantitative results.
This interactive process prepares you for the changes to come and in online marketing and social media, you can be sure that the changes are coming and they are happening every day and will continue to do so.
