Are you taking advantage of Email marketing and database collection? Oracle Digital can help you utilise this effective method of marketing to your new prospects and to use it to generate a stream of continuous revenue with existing customers as well.  Email marketing can help you maximise the earning potential of every website visitor — if you do it right.

Fact:  Did you know that about half of Australia’s internet population read their e-mails daily? If you take advantage of this, you can benefit in several ways. You can:

• Access your customers on a regular basis.

• Utilise and reap the rewards of word of mouth marketing at its best. (Your customers pass on your messages and you can attract new prospects — for free.)

• Market to new prospects. Email marketing can be done in a way that makes it a lead generation machine!

Email marketing is a much more effective way to talk to today’s audience than letter box drops. If your Email marketing is done well, you have a great chance of your message being read with interest, rather than it sitting in a pile of “junk mail”.  And, Email marketing is significantly less expensive than print campaigning. Not only does it cost less to launch but the best part is that its results are highly measurable. Measuring your campaign can help you fine-tune it so that your conversion rates climb and your market share grows.

But Email marketing doesn’t always work. There is a right way and a wrong way to do it. Not only can the wrong way be ineffective but it could harm your relationship with your customers.  By working with professional Email marketing consultants who know how to get real results, you can avoid the pitfalls of doing things ineffectively.

The Oracle Digital Offering:

• We strategically place visitor registrations on your website. These are designed to capture the attention of site visitors so you can market directly to them on an ongoing basis. This relationship-building tool works for existing customers and new prospects. It can create a sales pipeline that does the work of marketing and sales representatives for you, without salary, commission, or human error.

• We write the Email content for you. Our expert direct response writers use proven techniques to increase the chance of messages being read and work to achieve the goal of having your customers and prospects follow your desired call to action. We work with you to create the right branding message and we help you strengthen relationships with customers and build trust with prospective customers.

• We set your marketing campaign up so that it runs automatically, scheduling messages to go out to your list members, either in HTML or text either on a set routine or as required. Schedule newsletters if you like and send out ad hoc announcements as well. Once you’ve implemented our system, it runs like that well-oiled lead generation machine you’ve been dreaming of.

• We offer customisable solutions that can work in conjunction with joint ventures, referral incentives, and / or affiliate programs. Our tools make database collection and gathering business intelligence easy for you.

• Our advanced techniques can run multiple campaigns, including auto response campaigns that can be tied to specific actions on your website. Auto generated messages can be a great way to enhance customer experience.

We offer in-depth reporting to help you understand the efficacy of your Email marketing campaigns.  Learn about read rates, click through rates, and analyse what people do once they reach your site.

Email marketing can be a valuable tool to work with prospective customers, existing clients, and to help you maximise the earning potential of every website visitor you get.  Contact Oracle Digital today to learn more about how our unique Email marketing strategy and database collection services can help you prosper.