SEO continues to evolve. As Google tries to do its best to serve users that are surfing Google, it tweaks its algorithm on an ongoing basis. At Google.com.au, there have been some substantial changes recently that will impact SEO for local businesses. If you’re prepared, it’ll impact you in a positive way. The ways you’ve been optimising your site could soon stop benefiting you. But read on for more info…
If you’re a local company, by targeting your geographical area you can narrow down the level of competition over targeting a global audience. Google looks at a user’s preference, their geographical area, and even their surfing history to help serve the right sort of results. For local businesses, this fine-tuning that’s going on means that they have a great chance of finding what they need without scrolling through several pages of search results.
Google indexes based on many factors and understanding those factors can help you be the business people find when they go searching. For local businesses, it means that the right people can find their site quite easily — if they’ve optimised for local search. Google Maps, for instance, can show your business to the person a five minute drive away that’s searching for your service. When people see that you’re nearby, they’re more likely to select you. And when you’re competing locally, rather than globally, you’ve got a better chance of ranking well for your desired search terms.
Understanding how to optimise for local search is important. Attributes such as your address, your phone number, on and off page optimisation, inclusion in local directories, and other elements will impact whether or not your prospect sees your business when they start searching. It’s more important than ever to pay attention to local search engine optimisation techniques.
Converting Local Traffic
Depending on your niche, beyond getting noticed by search engines and the surfers that use them, the focus on local results may mean that your customers are seeing more of your competitors in the search engine results pages. For this reason, optimisation isn’t the only thing you’ll want to focus on. You’ll also want to find ways to ensure you convert as many visitors into leads as possible.
Need help with your Local Australia SEO and want to ensure your local biz shows up on Google Maps for your area? Want assistance with your internet marketing techniques? Call Oracle Digital.