It takes cutting edge knowledge and techniques to gain ground in the world today — especially where technology is concerned. And once you’ve gained that cutting edge knowledge, you need to maintain it. If you’re trying to succeed online, you’ll want to work with an SEO company that takes their role very seriously.
What can an SEO company do for you?
Working with a professional SEO firm should mean that your site begins to rank well organically for terms that your target customer is searching for. And beyond that, the SEO company needs to help you stay ahead of the curve for your niche. The world of search engine optimisation seems to move at the speed of light so anyone not paying attention could quickly lose their foothold!
Staying on top of Google
Your SEO company needs to know what’s going on with Google and the other major search engines. Algorithm changes could make a huge impact to your traffic levels and directly impact your success.
Toward the end of 2010, Oracle Digital has seen some major changes that impacts small local businesses, for instance. Most notable changes include changes to the search results pages and the integration of local map listings. This has created a frantic buzz among the general business community and SEO companies alike. If you’re already working with an SEO expert, has your SEO company been emphasising the importance of Google Map Listings or have they developed a product to offer you at this point? Oracle Digital has made these concerns a priority for our clients.
Did you know that about a year ago, Google changed the search page layout, removing the significance of the Pages from Australia search? Was your SEO company advising you that you needed to rank globally? Oracle Digital was. In truth, your SEO consultant needs to stay ahead of the curve so that they can react fast.
We don’t always get notice for every change but professionals in the search engine marketing industry should always be ready to help you amid industry changes and should have a multi-faceted approach so that a small change doesn’t necessarily make a big impact on you.
Experts in any field have their finger on the pulse of the industry and in many cases they see changes coming and have a plan in place to react or in some cases, be pro-active in acting on Google changes. Swift action is generally needed to help you protect your place and / or use the information to help you gain an advantage over your competitors.