Social media is all the rage. People use it for fun, people use it for business. Networking opportunities with social media tools are endless. But how can a small Perth business use social marketing tools to their advantage? Here are a few of the ways…

• List your Twitter address and Facebook page on your website and your printed and digital/internet marketing materials. Customers who use these services might follow you out of curiosity and this could help you build your brand and build relationships.

• Submit links to your blog articles, press releases, and other online articles to drive traffic to them. Social media sites can help you increase your search engine rankings so this could be a helpful part of your SEO strategy. And, your followers could click those articles, press releases, product launch announcements (etc.) and this could help fuel some sales.

• Mine the social media tools, such as Twitter, to see what people are saying about you. This can be a great reputation management tool. Get feedback and use it to your advantage! Perth companies who manage their online reputation have a greater chance of having a good online reputation.

• Mine social media tools for Perth-area connections. You can search some tools by location or by keyword phrases and these can help you build a list of followers.

• Use social media creatively to get more blog RSS subscribers, more people on your marketing list / newsletter, etc. Have a contest, encourage signups, be charming and people will want to follow you.

• Use these tools to keep up to date on industry news.  Very often, Twitter trending topics keep people apprised of up-to-the-minute news. You may find that reading Twitter could help you be more “in   the know” in your industry and on current events than ever.

Your clients, your suppliers, your competitors are using social media tools to help them do business and make buying decisions today. By utilising these tools, you could find that they help you with marketing, business intelligence, relationship building, branding, and more.

Follow Oracle Digital on: Twitter and Facebook.