SEO & Marketing Company In Perth http://www.oracledigital.com.au SEO Company In Perth Mon, 22 Apr 2013 04:38:07 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 SEO Company In Perth SEO & Marketing Company In Perth no SEO Company In Perth SEO & Marketing Company In Perth http://www.oracledigital.com.au/wp-content/plugins/powerpress/rss_default.jpg http://www.oracledigital.com.au 5 Unusual Things You Should Know About Your Web Site Visitors http://www.oracledigital.com.au/5-unusual-things-you-should-know-about-your-web-site-visitors/ http://www.oracledigital.com.au/5-unusual-things-you-should-know-about-your-web-site-visitors/#comments Wed, 27 Mar 2013 01:47:58 +0000 kirkoconnor http://www.oracledigital.com.au/?p=4009 For those of you that have had a website for a while now you are probably well versed with the do’s and don’ts the “IM Cognoscenti” (Internet Marketing) tell you about your website in terms of its layout. You likely know about the fold (like the fold in a newspaper when it is on a [...]

5 Unusual Things You Should Know About Your Web Site Visitors is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/5-unusual-things-you-should-know-about-your-web-site-visitors/feed/ 2 Panic, Help! How Do I Deal With Mobile Site Visitors? http://www.oracledigital.com.au/panic-help-how-do-i-deal-with-mobile-site-visitors/ http://www.oracledigital.com.au/panic-help-how-do-i-deal-with-mobile-site-visitors/#comments Mon, 11 Mar 2013 02:10:13 +0000 kirkoconnor http://www.oracledigital.com.au/?p=3981 There is a growing conviction, and facts to prove it, that more traffic will view websites from Mobile devices by 2014 than from desktop browsers. The facts and figures on these trends are, of course, US centric, so our own changeover may be more like 2015. Our reviews of analytics from our installed base of [...]

Panic, Help! How Do I Deal With Mobile Site Visitors? is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/panic-help-how-do-i-deal-with-mobile-site-visitors/feed/ 0 8 Essentials Your Digital Marketing Company Wants You to Know About Your Website http://www.oracledigital.com.au/8-essentials-your-digital-marketing-company-wants-you-to-know-about-your-website/ http://www.oracledigital.com.au/8-essentials-your-digital-marketing-company-wants-you-to-know-about-your-website/#comments Fri, 01 Mar 2013 03:49:00 +0000 Clint http://www.oracledigital.com.au/?p=3965 It probably sounded easy: just put up a website and you will have tons of visitors falling over themselves to spend money with you. How did that work out? Since you are here, we would imagine that you are less than satisfied with your ROI. When it comes to digital marketing and SEO, it’s no [...]

8 Essentials Your Digital Marketing Company Wants You to Know About Your Website is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/8-essentials-your-digital-marketing-company-wants-you-to-know-about-your-website/feed/ 0 Changing Our Website Design and What We learned in The Process http://www.oracledigital.com.au/changing-our-website-design-what-we-learned-in-the-process/ http://www.oracledigital.com.au/changing-our-website-design-what-we-learned-in-the-process/#comments Thu, 28 Feb 2013 07:38:34 +0000 kirkoconnor http://www.oracledigital.com.au/?p=3943 As I write this post Oracle Digital has recently updated its website to reflect our growing business in a changing market. As many of you may contemplate a similar exercise at some point in the next 12 months I thought it worth outlining some of our reasoning prior to making the change and some of [...]

Changing Our Website Design and What We learned in The Process is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/changing-our-website-design-what-we-learned-in-the-process/feed/ 0 10 Website Mistakes You Must Correct Before Starting An SEO Campaign http://www.oracledigital.com.au/10-website-mistakes-you-must-correct-before-seo/ http://www.oracledigital.com.au/10-website-mistakes-you-must-correct-before-seo/#comments Mon, 25 Feb 2013 05:22:23 +0000 Clint http://ipressword30.com/?p=3788 As a Digital Marketing and SEO Company in Perth, we have worked with a lot of businesses, both large and small. Usually, when a business comes to us, it is because they aren’t getting the most out of their website, and have decided that an online marketing company could help them improve their ROI. Last [...]

10 Website Mistakes You Must Correct Before Starting An SEO Campaign is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/10-website-mistakes-you-must-correct-before-seo/feed/ 0 Why Facebook’s New Updates to Nearby are Crucial to Your Business http://www.oracledigital.com.au/why-facebooks-new-updates-to-nearby-are-crucial-to-your-business/ http://www.oracledigital.com.au/why-facebooks-new-updates-to-nearby-are-crucial-to-your-business/#comments Wed, 02 Jan 2013 00:00:56 +0000 Clint http://www.oracledigital.com.au/?p=3585 On 17th December, Facebook announced new updates to a section of their Facebook mobile app. The section is called “Nearby.” Nearby now allows people to find your business using a combination of GPS and the recommendations of their Facebook friends. Since the inception of Oracle Digital, we have been way ahead of the curve on [...]

Why Facebook’s New Updates to Nearby are Crucial to Your Business is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/why-facebooks-new-updates-to-nearby-are-crucial-to-your-business/feed/ 0 The Panda is Back – Google Panda Update 23 hits right before Christmas http://www.oracledigital.com.au/google-panda-update-23/ http://www.oracledigital.com.au/google-panda-update-23/#comments Fri, 21 Dec 2012 23:44:15 +0000 James http://www.oracledigital.com.au/?p=3551 Historically as the festive season approaches, Google tends to go easy on their internal algorithm updates. It seems not this year! Google officially announced today via their twitter stream, that they have released a panda refresh that would see 1.3% of English search queries noticeably affected. Keep posted for more detailed information about this latest Google [...]

The Panda is Back – Google Panda Update 23 hits right before Christmas is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/google-panda-update-23/feed/ 0 7 Tips To Crushing Your Online Competition – Standing Out In a Crowded Marketplace http://www.oracledigital.com.au/7-tips-to-crushing-your-online-competition-standing-out-in-a-crowded-marketplace/ http://www.oracledigital.com.au/7-tips-to-crushing-your-online-competition-standing-out-in-a-crowded-marketplace/#comments Wed, 05 Dec 2012 06:21:05 +0000 Clint http://www.oracledigital.com.au/?p=3527 If you were one of the savvy businesses that jumped online at least a few years ago to take advantage of the gold mine that was there for the taking purely by default, then congratulations. Now I’m willing to bet that from that point and up until right now, you have seen a lot of [...]

7 Tips To Crushing Your Online Competition – Standing Out In a Crowded Marketplace is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/7-tips-to-crushing-your-online-competition-standing-out-in-a-crowded-marketplace/feed/ 0 Latest Report Shows SEO Is Still The Major Bread Winner For Website Traffic And Leads http://www.oracledigital.com.au/latest-report-shows-seo-is-still-the-major-bread-winner-for-website-traffic-and-leads/ http://www.oracledigital.com.au/latest-report-shows-seo-is-still-the-major-bread-winner-for-website-traffic-and-leads/#comments Tue, 30 Oct 2012 06:07:41 +0000 James http://www.oracledigital.com.au/?p=3470 The pain, dilemmas and challenges that business owners have faced with SEO in recent times has been a little bit overwhelming to say the least. But with all the disarray that has been thrown into the search marketing space of late, statistics from a recently released lead generation report by Marketing Sherpa is still highlighting [...]

Latest Report Shows SEO Is Still The Major Bread Winner For Website Traffic And Leads is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/latest-report-shows-seo-is-still-the-major-bread-winner-for-website-traffic-and-leads/feed/ 2 Lifetime Value Of a Customer http://www.oracledigital.com.au/lifetime-value-of-a-customer/ http://www.oracledigital.com.au/lifetime-value-of-a-customer/#comments Sun, 21 Oct 2012 14:28:06 +0000 Clint http://www.oracledigital.com.au/?p=3454 Today I want to talk about customers and, more importantly, the lifetime value of your customers.  Now, it’s a very, very important thing, the lifetime value of a customer, because a not many people really look after or really value how much that relationship is worth, not just in terms of dollars, but in terms [...]

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]]> http://www.oracledigital.com.au/lifetime-value-of-a-customer/feed/ 0 Today I want to talk about customers and, more importantly, the lifetime value of your customers.  Now, it's a very, very important thing, the lifetime value of a customer, because a not many people really look after or really value how much that relat... Today I want to talk about customers and, more importantly, the lifetime value of your customers.  Now, it's a very, very important thing, the lifetime value of a customer, because a not many people really look after or really value how much that relationship is worth, not just in terms of dollars, but in terms of what it can do for your business over many, many years. The reason I want to bring it up today is something that happened to me earlier.  I had been using a subscription service, some software that we use in house here at Oracle Digital.  Now, when I use this software, my credit card expired.  Okay, that's fine, they let me know, and they gave me plenty of notice.  I tried to update my credit card several times, yet their merchant gateway people that they used were having problems and, as such, it wouldn't renew.  What happened was when I actually got it to renew, finally after several weeks, the supplier who we used, they actually put their prices up by about 70% on what we were already paying per month.  Now they didn't tell me this at all.  When I found out what had happened, I approached their customer support and, indeed, I approached their management as well and told them what was happening and tried to get back in on the plan which I was under.  The thing was they didn't want to have anything to do with me. Now, we had been using these people for well over a year and given them a lot of money and still they didn't want to deal with me as a customer.  They said, "Pay the extra money or go and spend it somewhere else."  You know what I did don't you?  I went and spent somewhere else. Think about your customer and the lifetime value with a customer.  Now, with the example I just provided, my lifetime value was about one year.  If they had given me the opportunity to continue on the payment plan I was on, I would have stayed for another four or five years.  There would be no reason for me to have stopped paying them.  However, that company is not getting my money anymore and another company is getting my money.  My lifetime value with them will hopefully be a lot longer. Think about the lifetime value of your customer and see what you can do to make that experience a much longer time, much more profitable for your customer and much more profitable for your business. SEO & Marketing Company In Perth no 2:32 Google Launches Disavow Tool To Remove Bad Links – Major News For Google Penguin Recovery http://www.oracledigital.com.au/google-launches-link-disavow-tool-major-news-for-ways-to-recover-from-google-penguin/ http://www.oracledigital.com.au/google-launches-link-disavow-tool-major-news-for-ways-to-recover-from-google-penguin/#comments Wed, 17 Oct 2012 04:57:06 +0000 James http://www.oracledigital.com.au/?p=3432 Google has officially released a disavow links tool to help website owners counteract the effects of unwanted back links to their website. The announcement was officially made on the Google Webmaster Central Blog. By definition, disavow means to deny any responsibility or support for. You can begin to imagine what this tool is for, and [...]

Google Launches Disavow Tool To Remove Bad Links – Major News For Google Penguin Recovery is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/google-launches-link-disavow-tool-major-news-for-ways-to-recover-from-google-penguin/feed/ 0 Our Shift to No Contract Web Marketing Services at Oracle Digital http://www.oracledigital.com.au/our-shift-to-no-contract-web-marketing-services-at-oracle-digital/ http://www.oracledigital.com.au/our-shift-to-no-contract-web-marketing-services-at-oracle-digital/#comments Sat, 13 Oct 2012 04:53:51 +0000 James http://www.oracledigital.com.au/?p=3419 Our shift here at Oracle Digital towards no contract web marketing services is not entirely new. But yesterday in a team discussion about our companies strengths and weaknesses we decided that it was worthy of writing about our internal thoughts behind shifting to no contract web marketing services. It is no known secret that Oracle [...]

Our Shift to No Contract Web Marketing Services at Oracle Digital is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/our-shift-to-no-contract-web-marketing-services-at-oracle-digital/feed/ 0 Multiple Communication Channels And Not Just Google http://www.oracledigital.com.au/multiple-communication-channels-and-not-just-google/ http://www.oracledigital.com.au/multiple-communication-channels-and-not-just-google/#comments Fri, 05 Oct 2012 03:27:00 +0000 Clint http://www.oracledigital.com.au/?p=3406 In today’s episode of OD.TV, James talks about the massive changes that Google has brought to the table this year, and how it has been effecting business owners. The fact is you no longer need to be so reliant on Google as your saviour (or your nemesis) is delivering solid and targeted traffic. In many [...]

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]]> http://www.oracledigital.com.au/multiple-communication-channels-and-not-just-google/feed/ 0 In today's episode of OD.TV, James talks about the massive changes that Google has brought to the table this year, and how it has been effecting business owners. - The fact is you no longer need to be so reliant on Google as your saviour (or your neme... In today's episode of OD.TV, James talks about the massive changes that Google has brought to the table this year, and how it has been effecting business owners. The fact is you no longer need to be so reliant on Google as your saviour (or your nemesis) is delivering solid and targeted traffic. In many cases your potential audience may not even be actively searching for your products or services on Google search right now. James goes on to give some simple, yet highly effective other channels to derive quality traffic from: Social Media - done correctly and accessing some cost effective paid solutions this can open up new potential traffic channels. Video Marketing - just like we are doing now. We capture our existing audience, and we get quality traffic from new channels that brings us leads and ultimately sales. Remarketing - are you seeing Oracle Digital banners following you around the Internet? There's a good reason why you are seeing this. Super cost effective, and it can be amazingly effective. Paid Advertising - Go where your audience live, and you can be surprised how cost effective many types of advertising can be. Now is the time to be understanding Google is not the be all and end all, and you need to be investigating where your potential customers live online, and getting your message in front of them in that space. To find out more about how Oracle Digital can assist you in opening up multiple communication channels, then contact us today. SEO & Marketing Company In Perth no 4:27 Real Client Data: Mobile Website Traffic – The Monster in the Room for Online Marketing http://www.oracledigital.com.au/real-client-data-mobile-website-traffic-the-monster-in-the-room-for-online-marketing/ http://www.oracledigital.com.au/real-client-data-mobile-website-traffic-the-monster-in-the-room-for-online-marketing/#comments Tue, 02 Oct 2012 03:13:30 +0000 James http://www.oracledigital.com.au/?p=3384 Video Transcript Click here to download a PDF transcription. We are now in the middle of a mobile phone boom that might be every bit as big as the internet marketing boom of the ’00 decade.  What does this mean to you?  We’ll tell you about that later.  But first, we’d like to give you [...]

Real Client Data: Mobile Website Traffic – The Monster in the Room for Online Marketing is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/real-client-data-mobile-website-traffic-the-monster-in-the-room-for-online-marketing/feed/ 0 Video Transcript Click here to download a PDF transcription. We are now in the middle of a mobile phone boom that might be every bit as big as the internet marketing boom of the ’00 decade.  What does this mean to you?  We’ll tell you about that later. Video Transcript Click here to download a PDF transcription. We are now in the middle of a mobile phone boom that might be every bit as big as the internet marketing boom of the ’00 decade.  What does this mean to you?  We’ll tell you about that late... SEO & Marketing Company In Perth no 4:44 What Is Conversion Rate Optimisation? http://www.oracledigital.com.au/what-is-conversion-rate-optimisation/ http://www.oracledigital.com.au/what-is-conversion-rate-optimisation/#comments Thu, 27 Sep 2012 03:06:01 +0000 Clint http://www.oracledigital.com.au/?p=3373 Conversion Rate Optimisation (CRO) is something many preach, yet few practice. Why? Because it takes smarts and personal attention from an experienced and knowledgable marketing brain. Now there are are loads of qualified bodies around, yet because it does involve an intimate understanding of the target traffic, and soaks up time, it is something many [...]

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]]> http://www.oracledigital.com.au/what-is-conversion-rate-optimisation/feed/ 0 Conversion Rate Optimisation (CRO) is something many preach, yet few practice. Why? Because it takes smarts and personal attention from an experienced and knowledgable marketing brain. Now there are are loads of qualified bodies around, Conversion Rate Optimisation (CRO) is something many preach, yet few practice. Why? Because it takes smarts and personal attention from an experienced and knowledgable marketing brain. Now there are are loads of qualified bodies around, yet because it does involve an intimate understanding of the target traffic, and soaks up time, it is something many let slip by in favour of just delivering more traffic. So exactly what is website conversion optimisation? In a nutshell, optimising many variables on your website in order to increase a given conversion rate. This could be some of the following: Increased sales Increased mailing list opt in Increased contact forms submitted Increased phone leads A while back you could consider yourself doing conversion optimisation if you were to change a headline, or even the colour of that same headline, and tracking data to see which one gave you better results. It was commonly done in the Internet Marketing community, with great success by those whom could be bothered to do it, yet rarely done in the 'real' online business world. With the ongoing assault by Google with various Panda and Penguin updates, and generally them starting to gear up towards a higher focus on serving up paid placements in their search results, conversion optimisation is something that can no longer be ignored by your online endeavours. Generally speaking, the days of bringing massive amounts of organic traffic (via Google at least) are becoming more difficult not only because of various algo updates, but also because more and more of your competitors are entering the online space and conducting their own SEO and online marketing. So, if it's going to be much more difficult, and indeed expensive to say double your traffic, would it not be a great idea to begin to bring to the forefront trying to increase your given conversion rates? Let's have a look at a fictional, yet realistic example for a small business in Australia Joe's Hammer Shop has been online for a few years now, and has even been doing SEO and other traffic/content strategies, that sees the website bring in (on average) 2000 unique visitors across Australia every month. Joe sells one hammer for every 100 visitors (1% conversion) that come via his websites. That's a total of 20 hammers a month in sales. Now ask yourself this, it Joe wanted to sell 40 hammers a month, would it be more viable to bring 2000 more unique visitors (total of 4000 p/m), or would it make much more sense to begin looking at making some on site changes that could see him begin to sell two hammers for every 100 visitors (2%) he gets coming through? Just by making even some simple changes to your web properties, you can begin to see real improvements in optimisation rates very quickly. Now if you do conversion optimisation in conjunction with bringing even more targeted traffic, then you can begin to compound the sales. Real conversion optimisation advice In the near future, Oracle Digital will be bringing you more advice on actual changes that you can begin to be doing on your website, in order to improve your conversion rates. However if you can't wait, or want a done for you service, then you can contact us here, or call us on 1300 899 851, and we'll be only too happy to assist you with your requirements.   SEO & Marketing Company In Perth no 4:14 Are You Communicating To Your Target Customer? http://www.oracledigital.com.au/are-you-communicating-to-your-target-customer/ http://www.oracledigital.com.au/are-you-communicating-to-your-target-customer/#comments Thu, 20 Sep 2012 23:32:29 +0000 Clint http://www.oracledigital.com.au/?p=3346 For a while now, you have probably heard or seen us touching on the importance of  using engaging content, in order to communicate your message to the outside world. But ask yourself this, are you finding the right message that actually resonates to your target client or customer? Not all customers are created equal  Ask [...]

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]]> http://www.oracledigital.com.au/are-you-communicating-to-your-target-customer/feed/ 0 Announcement: Panda Refresh Is Happening Now – Watch Your Rankings http://www.oracledigital.com.au/announcement-panda-refresh-is-happening-now-watch-your-rankings/ http://www.oracledigital.com.au/announcement-panda-refresh-is-happening-now-watch-your-rankings/#comments Thu, 20 Sep 2012 05:48:01 +0000 James http://www.oracledigital.com.au/?p=3348 Like sands through the hour glass, these are the days of an SEO’s life….. Google has notified the world via their twitter stream that the latest panda refresh is taking place. It is forecast that less than 0.7%  of search queries will be affected by the latest roll out. However, according to an official post [...]

Announcement: Panda Refresh Is Happening Now – Watch Your Rankings is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/announcement-panda-refresh-is-happening-now-watch-your-rankings/feed/ 0 How To Get More Sales, Media Attention, Traffic, and Authority, In Just One Step http://www.oracledigital.com.au/get-more-sales-media-attention-traffic-authority/ http://www.oracledigital.com.au/get-more-sales-media-attention-traffic-authority/#comments Thu, 13 Sep 2012 03:31:10 +0000 Clint http://www.oracledigital.com.au/?p=3334 The  power of an online press release Looking for help in getting your Google rankings heading North? How about some attention from local and international media outlets? More sales perhaps? You want authority in your market as well? So many things you want, let’s have a look at just one strategy we employ here at [...]

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]]> http://www.oracledigital.com.au/get-more-sales-media-attention-traffic-authority/feed/ 0 The  power of an online press release Looking for help in getting your Google rankings heading North? How about some attention from local and international media outlets? More sales perhaps? You want authority in your market as well? The  power of an online press release Looking for help in getting your Google rankings heading North? How about some attention from local and international media outlets? More sales perhaps? You want authority in your market as well? So many things you want, let's have a look at just one strategy we employ here at Oracle Digital to make all this happen, in just one little step. A professionally written press release, submitted to the right platform, can achieve all of this plus more. Without bogging you down in the technical details of it all, this is a perfect way to get a 'jump start' on a new website too, providing a solid and reputable backlink profile, that in Google's eyes is enough for them to give you their tick of approval, and get some search engine love from them. A press release is not just about slapping a self promoting news article together though, it needs to be planned and thought out with intelligence, ensuring that you reach your desired audience, and achieve the maximum effect from a single release. All good content needs intelligent planning There is too much rubbish content on the Internet right now, and no one is more annoyed with this state of play than Google is. Why Google? Because they are the ones who have to trawl through and sort the hay from the chaff (figuratively speaking), and it's a darn hard job to do that. When creating an online press release, keep in mind that this is so much more an exercise in exposure than trying in to create backlinks. In fact I'll say that quality backlinks are just a positive side effect. Craft your release with reader engagement in mind (like all content needs to be), and the net you cast will be so much more efficacious. Not all online press release platforms are equal Having done years of testing with paid and free services, there are a few standout winners, and a few that you would not even waste your time submitting your carefully crafted message too. One of our favourites for an all round approach, is PRWeb.com's service which you can read about here. Their price point of about $200 just for the submission, which automatically filters out the freeloaders and the junk online marketers. Also, they have a very strict submission policy, that will be manually approved by human eyes for every single release, ensuring stringent guidelines are adhered to at all times. Let Oracle Digital spread the word for your business If you have a message that needs spreading, and you also want to get awesome brand awareness, increased search engine rankings, and even drive sales, then you need to seriously be looking at online press releases, as part of your overall communications and web marketing endeavours. Oracle Digital can help you, call us on 1300 899 851 or contact us via this link here. SEO & Marketing Company In Perth no 3:27 Do You Want To Be #1 On Google Or Do You Want More Revenue? http://www.oracledigital.com.au/do-you-want-to-be-1-on-google-or-do-you-want-more-revenue/ http://www.oracledigital.com.au/do-you-want-to-be-1-on-google-or-do-you-want-more-revenue/#comments Fri, 07 Sep 2012 04:02:20 +0000 Clint http://www.oracledigital.com.au/?p=3316 Online marketing is just not about bragging rights A common discussion that is heard around the industry and from clients, is the importance placed on being #1 on Google for given keywords. Yes it’s nice to have it secured away if possible, but are we getting too focused on something that is really distracting you [...]

Do You Want To Be #1 On Google Or Do You Want More Revenue? is a post from: SEO Perth

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]]> http://www.oracledigital.com.au/do-you-want-to-be-1-on-google-or-do-you-want-more-revenue/feed/ 0 Online marketing is just not about bragging rights A common discussion that is heard around the industry and from clients, is the importance placed on being #1 on Google for given keywords. Yes it's nice to have it secured away if possible, Online marketing is just not about bragging rights A common discussion that is heard around the industry and from clients, is the importance placed on being #1 on Google for given keywords. Yes it's nice to have it secured away if possible, but are we getting too focused on something that is really distracting you from your probable real goal, which is increasing revenue/profitability? Like most businesses, Oracle Digital at the end of the day, has to turn a profit for it to keep going. Funnily enough, we don't get all caught up at being in the top spot on Google in order to achieve this from our online endeavours. SEO is just one piece of the pie There is no question that getting solid and consistant high rankings over multiple keywords has become more challenging over the last 12 months, so it has been a great reminder that profitability is so much more than bringing more traffic to a website. Do we put 100% focus into getting you #1 for your main keyword, when in fact we could put the same effort into ranking you for a bunch of other keywords, that might not bring more traffic, but will bring much more targeted traffic? I personally would much rather have 25 really juicy keywords ranking on page one of Google, rather than be ranking #1 for an ego keyword that could bring a lot of traffic, but perhaps not too much commercial intent. Google is not the only source of qualified traffic Yes that' right, Google may be a big hitter in providing traffic to your website, although to have all your eggs in one basket so to speak, is not good form. What would you do if Google came out with a new update that saw your website de-indexed by them? What if they decided that the entire first page of search results was now reserved for paid adverts only? Get your content out to other quality operators Traffic can come from a plethora of sources, and now is the time to be investigating them in your online marketing campaign. Do you purchase banner advertising space from niche websites in your indusrty? How about submitting white papers to a service like Scribd? Perhaps create an authority podacast and have an iTunes channel? Do you submit newsworthy Press Releases to a service such as PRWeb? There are many options available for bringing quality traffic to your website, and I suggest that you take advantage of them as part of a multi pronged online marketing exercise. Conversion Optimisation Why would you just want to get 1000 visitors to your website each month, and convert 1% of them into a customer. Perhaps you can begin to look at optimising your website to increase your conversion rate. Making simple changes on your website, such as introducing a site wide contact form, could overnight double your customer conversion rate. How good is that. There is so much opportunity available online right now, and the latest Google Penguin update was a great reminder that you should not be putting all your focus on Google to deliver results. Instead look at other traffic channels, focus on conversion optimisation, and above all, engage with your current and potential customers with quality content. Need help doing all this? Then contact us and let us kick you some goals. SEO & Marketing Company In Perth no 3:51 Google’s +1 and SEO: What’s the Connection? http://www.oracledigital.com.au/googles-plus-1-and-seo-whats-the-connection/ http://www.oracledigital.com.au/googles-plus-1-and-seo-whats-the-connection/#comments Wed, 05 Sep 2012 01:11:20 +0000 Clint http://www.oracledigital.com.au/?p=3303 Since the dawn of Google Buzz in February 2010 there has been the mysterious Google “+1” function lingering about. While Google Buzz was ultimately deemed to be a failure, the +1 feature continues to exist and can be seen next to any search results of a user who’s signed in to Google. The introduction of [...]

Google’s +1 and SEO: What’s the Connection? is a post from: SEO Perth

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