Most successful businesses today claim that word of mouth advertising is arguably their #1 source of lead generation. When people love a product or service, they tell their friends. It has always worked that way and is why so many small businesses are able to compete with large players in their market. Service, quality, and value are still appreciated and go a long way in terms of word of mouth referrals.
If you believe in word of mouth advertising and haven’t yet unleashed the power of social media, there’s no time like the present! A well oiled social media campaign offers you the chance to take all of your #1 advocates and have them spread the good word about your business at the click of a button. There are many ways to take advantage of social media. Here are a few:
- Create social media accounts. Create profiles and maintain those accounts. Build a following on those sites and use them to your advantage from a link building and relationship building perspective.
- Add social media buttons to your business blog. (Not publishing a business blog yet? A business blog is another essential online advertising tool. Talk to us!). Adding buttons to your site will encourage your readers to bookmark your links, driving search engine traffic and more visitors to your site.
- Analyse the results of your social marketing efforts. Then you’ll see where traffic comes from and which sites are bringing you the most return on your investment. You can also use this as an excellent reputation management tool.
Don’t have time for Social Marketing?
Social marketing can be time-consuming. But due to the potential return on your investment, it’s very worthwhile. Oracle Digital can help you with your social marketing. We can help you devise, execute, and analyse your online marketing strategy so that you can reap the substantial SEO, relationship building, and word of mouth marketing benefits. Talk to us today.