Internet Marketing Statistics

A Micro PPC Campaign offers Critical Keyword Research Data

Oracle Digital is an SEO company who manages many clients’ pay per click campaigns as well as their organic SEO campaigns. Are you doing (or considering doing) both SEO (search engine optimisation) and search engine marketing through Google Adwords campaigns? Read on for a way to gain valuable insight without having to lose money in order to gain that insight.

Micro PPC Campaign PPC campaigns can be learning experiences. Unfortunately, many companies lose a lot of money before they learn how to navigate the world of paid advertising. Some companies focus on SEO only because they’re afraid to spend a lot of money learning lessons about pay per click ads. But one way to gage a good strategy for a large-scale pay per click campaign could be to run one or even a few micro ppc campaigns as a great way to gain research data.

Pay per click campaigns can be very involved. Doing them without careful keyword research can be costly. The Google Adwords site does provide a lot of information to help you plan a pay per click campaign but having an SEO company do a micro PPC campaign for you could help you get optimum results from future campaigns with minimal investment.

Large scale pay per click campaigns are too expensive to be done with just guesswork. That’s why a micro ppc campaign could make good sense for you. In order to gage what might be a good large scale approach, a smaller approach could be a cost effective way to research. Set a small budget and then run a campaign and analyse the results. The results can help you either with another micro campaign or a larger pay per click campaign.

It’s great that pay per click campaigns can be monitored in real time. You can set your budgets and tweak your campaign as and when needed. The business intelligence you can extract from your campaigns could be very valuable in terms of future strategies and if you do a campaign on a small scale, you can minimise lost money because you can carefully measure how people react to specific keywords, ads, and the landing pages you point the ads to.

Here are some tips for an effective micro PPC campaign:

Do some preliminary research. Don’t take a micro campaign as an opportunity to just ‘guess’. Use keyword research and if you’ve got an existing website, look at your website statistics as well.
Write multiple landing pages with slightly different attributes. When measuring results you can test various approaches to see which approach appeals to your target audience.

Get some help. Navigating the world of pay per click advertising and internet marketing in general isn’t easy. Leverage the expertise of an SEO company who can help you execute a micro PPC campaign and then analyse the data that comes from it so that you can use that info to maximise the ROI of your internet marketing spend.

The Google Dominance

Google stands to be placed in history as being the most successful, intelligent and fastest growing commercial empire in history. The statistics surrounding their sudden and explosive rise to global market share dominance is frightening but the endless opportunities that they have presented to progressive, modern day businesses is something which excites the internet marketing world. If your online business is global in nature and your internet marketing budget easily topples into the millions then micro percentages of market share in all due respect may be important. But for the average small to medium sized business with a modest internet marketing budget it is fair to say that your primary focus for your internet marketing dollar is best served by appealing to the popular majority of users which overwhelmingly use Google as their primary search engine. Take a look at the graph below which supports these claims and helps you to form an understanding of why your focus should remain on Google and its allies.

Search Engine Optimisation – The Real Power House

Paid search advertising or PPC as it is commonly known is a multi-billion dollar revenue engine that continually and successfully injects much needed revenues into modern day businesses. In emphasising the strength of paid search advertising, the statistics provided on this page will shed some much needed light on the overwhelming facts that surround the behaviour of people while using search engines and how that relates to SEO or search engine optimisation as being the real internet marketing powerhouse for businesses of tomorrow.

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Yellow Pages VS Internet Advertising

It’s fair to say that in the past internet marketers have employed the marketing strategy of turning to conventional advertising mediums such as the Yellow Pages to source their clientele, but as a world of new marketing opportunities arise the one which they first sought appears to be dying off!
At a time when internet marketing trends continue to skyrocket, unfortunately the same can’t be said for traditional advertising expenditure on mediums like the yellow pages. The graphics below spotlight these facts in order for you to form an educated opinion.