There is a formula for improving your marketing ROI. You can and must be involved in this yourself. Get it right and you will have a conversion machine.
How many customer complaints does your business get? I am sure you get some otherwise you probably aren’t pushing the boundaries of what your business could achieve in terms of innovation, revenue and profitability. The truth is that every bit of customer feedback is essential data that you can use to improve your business and […]
If you have a business that needs to generate leads and you do not know all your marketing metrics then you may be leaving money on the table. This article summarises how Oracle Digital has improved by measuring these metrics and highlighting them to our clients to drive continuous improvement both with our clients and […]
Both context and content are essential components of your web marketing strategy. Get one or the other wrong or leave it out and the conversion rate on your website will never reach the required level and that means less leads or, even worse, lower quality leads. So what is context and content? What Is Context […]
That may sound like a completely obvious statement, however, so very few people follow it through with their marketing online. It is much more common that they will start with their company or their product. How many times have you seen it? Here is product X, it is revolutionary, it does this that and the […]
What Is Conversion Rate Optimisation? Conversion optimisation, or conversion rate optimisation (CRO) is a methodology of testing and improving a landing page on a website such that the percentage of site visitors that take a preferred action (or conversion) is increased. What Is a Landing Page? A landing page is simply a page on your website that […]