5 Unusual Things You Should Know About Your Web Site Visitors

5 website design essentials

For those of you that have had a website for a while now you are probably well versed with the do's and don'ts the "IM Cognoscenti" (Internet Marketing) tell you about your website in terms of its layout. You likely know about the fold (like the fold in a newspaper when it is on a newsstand) and … [Read more...]

Panic, Help! How Do I Deal With Mobile Site Visitors?

responsive desgin

There is a growing conviction, and facts to prove it, that more traffic will view websites from Mobile devices by 2014 than from desktop browsers. The facts and figures on these trends are, of course, US centric, so our own changeover may be more like 2015. Our reviews of analytics from our … [Read more...]

8 Essentials Your Digital Marketing Company Wants You to Know About Your Website

Essential Website Items

It probably sounded easy: just put up a website and you will have tons of visitors falling over themselves to spend money with you. How did that work out? Since you are here, we would imagine that you are less than satisfied with your ROI. When it comes to digital marketing and SEO, it’s no … [Read more...]

Changing Our Website Design and What We learned in The Process

website upgrades

As I write this post Oracle Digital has recently updated its website to reflect our growing business in a changing market. As many of you may contemplate a similar exercise at some point in the next 12 months I thought it worth outlining some of our reasoning prior to making the change and some … [Read more...]

10 Website Mistakes You Must Correct Before Starting An SEO Campaign

SEO Flowchart

As a Digital Marketing and SEO Company in Perth, we have worked with a lot of businesses, both large and small. Usually, when a business comes to us, it is because they aren't getting the most out of their website, and have decided that an online marketing company could help them improve their … [Read more...]

Why Facebook’s New Updates to Nearby are Crucial to Your Business

Facebook Logo

On 17th December, Facebook announced new updates to a section of their Facebook mobile app. The section is called “Nearby.” Nearby now allows people to find your business using a combination of GPS and the recommendations of their Facebook friends. Since the inception of Oracle Digital, we … [Read more...]

The Panda is Back – Google Panda Update 23 hits right before Christmas

Google Panda Update 23

Historically as the festive season approaches, Google tends to go easy on their internal algorithm updates. It seems not this year! Google officially announced today via their twitter stream, that they have released a panda refresh that would see 1.3% of English search queries noticeably … [Read more...]

7 Tips To Crushing Your Online Competition – Standing Out In a Crowded Marketplace

crush-online-competition

If you were one of the savvy businesses that jumped online at least a few years ago to take advantage of the gold mine that was there for the taking purely by default, then congratulations. Now I'm willing to bet that from that point and up until right now, you have seen a lot of changes in the way … [Read more...]

Latest Report Shows SEO Is Still The Major Bread Winner For Website Traffic And Leads

seo-major-lead-traffic-generator

The pain, dilemmas and challenges that business owners have faced with SEO in recent times has been a little bit overwhelming to say the least. But with all the disarray that has been thrown into the search marketing space of late, statistics from a recently released lead generation report by … [Read more...]

Lifetime Value Of a Customer

lifetime-value-customer

Today I want to talk about customers and, more importantly, the lifetime value of your customers.  Now, it's a very, very important thing, the lifetime value of a customer, because a not many people really look after or really value how much that relationship is worth, not just in terms of dollars, … [Read more...]