The Killer Trigger That Makes For Content Marketing Success

target content marketing

Sales or sales leads don’t just happen. Your customers need to have some emotional buy-in to what you are offering. This sounds quite obvious and really simple, however, so few people get this right in their copywriting. And the combination of getting the emotional trigger correct, a really well designed and developed landing page and […]

Content & Context – The Path To Succeeding Online

content and context

Both context and content are essential components of your web marketing strategy. Get one or the other wrong or leave it out and the conversion rate on your website will never reach the required level and that means less leads or, even worse, lower quality leads. So what is context and content? What Is Context […]

The Pivot Point of This Business

Business-Turning-Point

While this industry can be fun and fast moving, it’s also one where we are at the mercy of the like of (mainly) Google. It’s easy to complain and cry victim, however Google own their business and the way we see it is that we are blessed to be able to work alongside their platforms. It’s […]

Boosting Your Business Revenue As Simple As CRO

what-is-a-landing-page

What Is Conversion Rate Optimisation? Conversion optimisation, or conversion rate optimisation (CRO) is a methodology of testing and improving a landing page on a website such that the percentage of site visitors that take a preferred action (or conversion) is increased. What Is a Landing Page? A landing page is simply a page on your website that […]