Backlinks are golden in your SEO endeavours. They help you drive search engine traffic and foot traffic to your website. Not all backlinks are equal and there are ways to build them effectively, though.
SEO Success Example: Adobe
Adobe is a software giant that is well-known for its products. To illustrate how powerful backlinks can be, try doing a search on “Click Here”. The top listing will point you to Adobe’s website. Why? Adobe has thousands and thousands of links pointing to their site with the words “Click here” used as anchor text. Why? Because many of their free software titles are available for download and other sites will point people to Adobe’s site to help them find that software.
There are thousands and thousands of links pointing back to Adobe’s site with “click here” as the anchor text which has driven them to the top of the search engines when people search for that phrase. That’s why search engines associate the search for “click here” with Adobe. Those links have made Adobe the most relevant source for that phrase. By this logic, you can see how popular words and phrases become coveted in the internet marketing world.
But most people aren’t searching for “Click here” when they want to buy something. That’s why you have to be strategic when planning your SEO strategy. A huge company like Adobe doesn’t have to be as concerned about being found online as you do. They are a powerful brand name with an amazing online reputation. Just because you’re not Adobe doesn’t mean you’re not able to be a big contender for your niche and your area, though.
What’s Your SEO Strategy?
If you want to rank for the word “telephone”, you’d have to be pretty aggressive in getting links pointing to your site with the word “telephone” as the anchor text. You might be more successful, though, if you tried to rank for telephone industry-related terms that were less competitive and that were focused on your local geographic area you’d have a greater chance at being successful.
Links are vital and there are right ways and wrong ways to build backlinks. There are many ways to get valuable links that could propel your company to the top of the search engine results for highly effective words and phrases. And there are link-building methods that are either useless or potentially success-limiting as well. Talk to a Perth SEO Expert at Oracle Digital and let us help you figure out how to become an SEO success story for your niche.