If you’re a website owner looking to attract clients and make more sales, maybe it’s time to look for help with Long Tail SEO (search engine optimisation). SEO certainly can help businesses of any size and in many ways. By getting indexed for the terms that your potential customers are looking for when they make buying decisions, you have a better chance of selling your product or service.  Search engine indexing helps the “cream” rise to the top in the minds of the consumers. There are a few things you should consider to help you rise up the ranks and Long Tail SEO approach is one important aspect.

Long Tail SEO

Long Tail search engine optimisation helps you laser target your niche and your geographical area. Instead of focusing on the short tail — single word search terms, you focus on terms that are used by your niche specialty and your geographical area. A thorough analysis of your website, your niche market, and a competitive analysis could help determine which phrases you should start targeting. Instead of focusing on a few single word phrases, your search terms may require 2-5 word phrases.

A good example might be search engine optimisation services.  For Oracle Digital, we’d focus on Australia, rather than a global audience. And by focusing a bit more precisely, we’d drill down to Perth SEO. This lowers the competition from clients looking for help in other regions of Australia and businesses in Perth are more likely to search for Perth SEO than just SEO on its own. Other variations might include: Perth search engine optimisation, best Perth SEO, and Perth Australia SEO.

Targeting Long Tail SEO phrases is more likely to help you get indexed due to fewer competitors and it’s more likely to get you seen by the right audience. You can use this approach in your website content, your blogging, your videos, your overall web design, and your off page optimisation strategies as well.

Blogging, Videos, Design

It takes many SEO and marketing elements working cohesively to help you deliver a winning message to your customers and prospects. Need help with SEO, internet marketing, want sales and marketing-driven web design, videos, WordPress development, or another e-commerce area? Talk to Oracle Digital

An increasing number of small and medium-sized Perth businesses are using WordPress and SEO together to help them succeed online. Many of those who want to create a credible and effective online presence are afraid that they don’t have the means to create and then maintain a big and effective website.  WordPress is a great option for businesses of all sizes in Perth or elsewhere.

WordPress – An Open-Source Tool for Your Online Presence

SEO is vital to the success of your business and WordPress, an open-source platform, offers great SEO tools and plug-ins. The way WordPress works as a platform seems to be very agreeable with search engines so adopting this platform for your online business could be very helpful for getting organic traffic that could convert into sales.

Whether you use WordPress for your website or add a WordPress blog onto your e-commerce website, not only is it effective but it’s cost-effective and fairly simple to maintain. And, for those who know how important search engine optimisation is, WordPress is a very effective online publishing platform from an SEO and social marketing perspective as well.

Customised WordPress Solutions

WordPress isn’t a one-size-fits-all boxed solution. But that’s the beauty of open source offerings. Depending on what your needs are, it can often be customised to meet the needs of your business either as your main platform, or as an addition to your business website in the form of a blog.  WordPress is quite scalable and new plug-ins, tools, and templates are developed on an ongoing basis and the WordPress developer community continually offers new tools that can be implemented to help with SEO, anti-spam, social marketing, and more.

Interested in a SEO-friendly e-commerce solution that could help your business succeed? Oracle Digital can help, whether you’re looking to start from scratch or revitalize your existing website so that it brings your business sales and results.

Some companies offer a gold, sliver, and bronze boxed offering of SEO packages. While this approach might seem like a simple and cheap SEO method to improve the traffic levels of your website, here’s why they typically don’t provide very much value:

Lack of SEO Research

Little research is done with SEO packages that aren’t customised. Your website needs a focused and strategic approach based on your business, your objectives, and the wants and needs of your customers and prospective customers. For many off-the-shelf SEO packages, you’re simply given a questionnaire to fill out so that the SEO company has a few keywords to focus on. This doesn’t work. Sure, you may think that to be successful you need to rank for #1 on Google, Yahoo!, and Bing for specific keyword phrases but it’s not always possible to do that in a short amount of time. A customised SEO package will look at your market, your competition, your existing online traffic levels, and your goals and find a way to help you. Depending on your industry, your initial desired keyword phrase might not be the best strategy for you but research and experience in the search engine optimisation space can result in a workable plan that is suitable for your needs, objectives, and market.

Zero SEO Strategy

An SEO strategy needs to be ongoing. SEO packages that are ‘off the shelf’ typically involve a single set of activities. When they’re done, the SEO company moves on. A customised strategy results in collaboration. By collaborating with you, your SEO specialist can make an initial plan and then test how it’s working out. Then, tweaks and adjustments can be made based on those results. It will require more than just a few keywords and it’ll require a multi-layered approach to help you maximise the power of the internet and all it can do to help you grow and succeed in business.

Sure, buying some things off the shelf can provide some results but in terms of creating, maintaining, and maximising your online presence, a customised plan is what will help you most. Call us on 1300899851 for expert and customised SEO offerings that work with your objectives and customers in mind.

• Firstly keyword research before anything, understand your market

• Secondly Optimise your website

• Thirdly Off Page for credibility and real exposure

• SEO is an evolution which takes time so you might consider a micro pay per click campaign to offer instant visitors to your website.

4 SEO Startup Steps to Successful Search Marketing

Getting started in online marketing is an exciting time. The possibilities are endless. There’s a lot of work ahead of you but the right combination of skills, SEO, service, and quality will go a long way to increase the probability of success. Here are some tips to help you do search engine marketing right — right from the start:

1. Keyword Research
2. Optimise Your Website
3. Off Page Optimisation
4. Search Engine Marketing

Keyword Research

Knowing which keywords your target customers are searching for is imperative.  It’s also a really good idea to know what your biggest competitors are ranking for. Beyond keyword research, you’ll want to be sure that you understand your market so you can work to appeal to their wants and needs. Research ahead of time can help you strategise to come up with a plan that can help you hit the ground running.

Optimisation

SEO is a vital aspect of online success. Optimising your site so that search engines index you according to your business can help you get targeted traffic that is more likely to transform from a browser to a buyer. Optimise each and every page of your website. There are dozens of attributes to each page that could impact your success. An SEO consultant could be really helpful to you.

Off Page Optimisation

You’ll want to optimize your site but you’ll also want to create an off-page SEO campaign. This boosts your site’s rankings faster and helps you build credibility and get exposure. Off page optimisation helps you build positive reputation and online image, which can be very important in terms of building relationships. Social media, article marketing, blogging, and other off-page activities could be very helpful.

Search Engine Marketing

SEO can be very valuable. Getting organic traffic is generally the best way to attract customers to your website.  But don’t underestimate the power of sponsored advertising, such as Google pay-per-click programs. If you want to make a splash online, consider getting help with your PPC campaign. Because you’re investing in every click, you’ll want to maximise the potential through keyword research, market research, and through testing and analysing the results.

Deciding to hire an SEO company can be a smart decision. This is something that could help you in many ways. But not all SEO consultants are equal. In some cases, the wrong search engine optimisation approach could be damaging.  Invest your money and your time wisely by choosing the right consultant. Here are some things to watch for, when choosing your SEO consultancy company or SEO consultant:

One Size Fits All

Your company is unique. You have unique needs. The same approach won’t work for all websites in terms of how to get traffic, how to get SEO rankings, and how to convert customers. If an SEO consultant offers light packages offerings that don’t seem to look in-depth at your company and your needs, the results may not be what you’re hoping for.

Little to No Research

If an SEO consultant is going to help you get the traffic, leads, and sales you want the individual needs to do in-depth research. They’ll need to analyse your website pages individually, your keywords, your traffic patterns, your market, your competitors, and so on. Without research, how can someone help you? A step-by-step approach is required. Only by researching and measuring will your consultant be able to help you optimize for search engines and conversion rates. Only by research will they be able to help you stand ahead of your competition to any potential customer doing a cost benefit analysis.

Lack of Transparency

How will you know if an SEO consultant is successful? It often takes time. Transparency is imperative. By seeing what they’re doing you’ll know: if it’s working, -if it’s doing good, rather than harm (some SEO grey or black hat approaches could be detrimental and you don’t want to find out that your consultant has hurt your rankings long after you’ve paid them and they’ve moved on!), whether or not the approach can help you strategise going forward.

Working closely with an SEO consultant and having research and transparency are vital. Avoid one-size-fits-all SEO packages as any success you get from them is bound to be limited. Contact us for a customised SEO package. We help clients in many locations and have had great success on many recent Perth, Australia SEO campaigns.

Social media is all the rage. People use it for fun, people use it for business. Networking opportunities with social media tools are endless. But how can a small Perth business use social marketing tools to their advantage? Here are a few of the ways…

• List your Twitter address and Facebook page on your website and your printed and digital/internet marketing materials. Customers who use these services might follow you out of curiosity and this could help you build your brand and build relationships.

• Submit links to your blog articles, press releases, and other online articles to drive traffic to them. Social media sites can help you increase your search engine rankings so this could be a helpful part of your SEO strategy. And, your followers could click those articles, press releases, product launch announcements (etc.) and this could help fuel some sales.

• Mine the social media tools, such as Twitter, to see what people are saying about you. This can be a great reputation management tool. Get feedback and use it to your advantage! Perth companies who manage their online reputation have a greater chance of having a good online reputation.

• Mine social media tools for Perth-area connections. You can search some tools by location or by keyword phrases and these can help you build a list of followers.

• Use social media creatively to get more blog RSS subscribers, more people on your marketing list / newsletter, etc. Have a contest, encourage signups, be charming and people will want to follow you.

• Use these tools to keep up to date on industry news.  Very often, Twitter trending topics keep people apprised of up-to-the-minute news. You may find that reading Twitter could help you be more “in   the know” in your industry and on current events than ever.

Your clients, your suppliers, your competitors are using social media tools to help them do business and make buying decisions today. By utilising these tools, you could find that they help you with marketing, business intelligence, relationship building, branding, and more.

Follow Oracle Digital on: Twitter and Facebook.

Need web design in Perth? Need a Perth website design evaluation? We can help! Your website’s design could have some critical problems that could be costing your company a lot of money.  Read on for some important info:

If you have a Perth business, your website can be a goldmine. It can help you attract new customers, talk to existing customers, attract top-notch talent, and help you build your brand. If your Perth website is ineffective, though, it could hurt your business, rather than be a credit to it.  Here are some mistakes many Perth businesses make with web design.

1. Slow Loading Website

Today’s web browsers have a really short attention span. If someone Googles a product or service and you’re lucky enough to have top SEO rankings and have that visitor sent to your site but it takes eons to load, guess what? Your visitor will very likely hit the ‘back’ button and go and look at search engine ranking #2.  Website design elements that can slow a site down won’t do you much good, no matter how impressive and gorgeous it looks once it finally loads. Maybe the current flash intro on your site (or some other slow-loading element) is turning your clients and prospects ‘off’.

2. Poor Navigation

Can your customers and potential customers find what they want easily on your site? Poor navigation is one of the top reasons people don’t buy from a site online. If they can’t find what they’re looking for on your Perth website’s design, it won’t be long before they just give up. Navigation has to be clear, easy, and purposeful.

3. Lack of Visitor Capture

If you’ve got a well-indexed, great-looking and fast-loading site with clear navigation, strong copywriting, and magnificent overall design elements, you think you’re golden. Right?  Not necessarily! Not all clients want to buy today. Some buyers need a longer sales cycle. You need to try to capture their information so that you have an opportunity to continue that sales cycle with them. Capturing their details through permission marketing techniques could help you maximise the potential of more visitors (repeat and first-time!)

Call or email Oracle Digital. We’ll evaluate your website and help you determine if there are design elements that could make a difference in your online success. We’re helping businesses throughout Perth with web design, SEO, email marketing, domains, and more. Your website could and should be a marketing machine for you. A few minor tweaks could be all it takes.