Marketing on the internet today is essential if you want to succeed in business. If you are a Perth business and want to capture some more market share, you can use internet marketing techniques to help you attract prospective buyers and you can even use it to help you win over clients of your competition. Are you trying to woo your competition’s clients? They’re most likely trying to win over yours!

Perth Internet Marketing Tips

SEO – Search engine optimisation is vital for getting found. Not only can it help you get found without your having to spend a fortune on search engine marketing services such as Google Adwords and others. Sure, you can run simultaneous SEO and SEM campaigns but surfers will, hands-down, pick organic search engines much more often than paid campaigns — particularly if they have their credit card in hand. People trust Google to find what they need so if you can capture top SERP rankings for coveted keyword phrases in your industry, you have a greater chance of your internet marketing techniques actually converting browsers into customers.

SMO – Social media optimisation is now almost as important as search engine optimisation. When you want to market to Perth clients, build a social media following and you can find the job much simpler.  Tools such as Twitter, Facebook, and others can help you talk directly to people who are in your demographic and your geographical area. And, these tools boost your SEO power as well as help you build rapport. Your customers are logging into Twitter at home, in the bank line-up, on the bus, etc. If they’re following you, you can talk directly to them. SMO can be a highly successful a vital Perth internet marketing strategy.

Analyse Your Results – Want to know where your traffic is coming from? Want to know if you’re ranking for strong Perth keyword phrases that will bring you the customers you seek? Read your analytics reports. They’ll tell you what you’re doing right and what you’re not doing so well.

Want to talk to an SEO specialist?  At Oracle Digital, we know SEO, SEM, SMO, and we love digging into a client’s analytics to help them devise a plan to dominate their niche. Give us a call and we’ll help you with your Perth internet marketing needs!

For so many small businesses today, it’s becoming increasingly difficult to find a way of continuing to grow your business when you are up against the monster cash flows of your big brand competitors.

One thing you must understand as a small business owner, is that when you see or hear the adverts on the TV and or the radio from those big brand competitors seldom does it lead to the consumer walking directly into their store. In the rapidly evolving psychology of our consumers, they will most likely seek guidance and confirmation from Google (which loves SEO) and other search engine facilities to research their options further.

Well in this article we hope to enlighten you about SEO (search engine optimisation) which is the golden ticket to growing your small business and using the powerful budgets of your competitors to your advantage. Endless possibilities arise when you introduce a cost effective, intelligent  SEO or search engine optimisation campaign for your small business.

The Big Brand Ads Mean Opportunity In The Search Engines Using SEO

Let’s use well known Electrical Appliance Giant Rick Hart as an example. After some very basic keyword and SEO research I have figured out that every month in Australia over 27,000 people search in Google for “Rick Hart”. And if you combine that with the other few handfuls of SEO search terms which surround his brand name you may even get to just over 30,000 searches per/month.

So Obviously, What’s Happening Here?

Yes you got it, people are seeing those TV ads, listening to those radio commercials and deciding to head to Google and search for his brand name and website, and this is where SEO is important! These traditional forms of advertising are costing him thousands upon thousands, which is much more than what your small business can afford right?

So Right About Now You Are Wondering How Can Your Business Capitalise On This With SEO?

Well it’s really simple, and it’s called SEO. All you need to do if you are a competing business is to create a complimentary page on your website which talks about Rick Hart and his great successes as a local electrical appliance expert and SEO optimise it in the search engines. With some careful planning and guidance from an SEO or search engine optimisation expert,  before you know it you will be sitting right below his website at  #2 on the first page of Google or you might even jump above him.

This means that every time those 30+ thousand people search for “Rick Hart” in Google, your websites clever SEO will make you the beneficiary of a large portion of those visitors searching for Rick Hart. By the way, I did some SEO research and figured out that the very page which sits right below the Rick Hart website at #2 in Google does not have a single back link pointing towards that page and this means that they are there by default and not through intelligent SEO optimisation.

Essentially what I am saying here is that many people don’t think of leveraging the power of SEO or search engine optimisation against their competitors and they also don’t consider just how easy it might be to gain valuable search engine rankings for such a large volume of visitors. All this is made possible because of their multi-million dollar marketing budgets.

You might be saying that it’s not beneficial for me to speak about my competitors on my very own website, but there is certainly a science behind encouraging the visitors to your website to move in a direction that you wish for them to take.

While they may have found your website by searching for Rick Hart and your clever ability to SEO his brand name, once they arrive at your website you can strategically present them with offers and information about your business which captivates them and encourages them to contact you. Let’s remember, the visitor is probably much more interested in Electrical Appliances when they are searching in Google rather than Rick Hart himself.

So How Is SEO a More Cost Effective Way To Advertise My Small Business?

Well in the past, I have been lucky enough to have been involved with a big brand company that produced a number of TV commercials over a number of years. It is not unlikely that these big brand competitors will spend in excess of $50,000 just to produce their TV ad before they spend a single cent on getting their ads to air (and the costs to air their TV ads make the ad production costs seem minute). Needless to say that a powerful, well planned & local SEO campaign for your small business could cost you less than $15,000 for the entire year.

You can rest assured that SEO or Search Engine Optimisation is giving back the advantage to small businesses during a time when they need it the most.  Is your small business engaging an affordable, SEO professional to market your business online?

Whether you’re a small business in Perth or a large business in Australia (or elsewhere, for that matter!) video marketing will help you succeed. Here’s a few of the many reasons why…

• An online video can help your customers and prospective clients put a face and/or voice to your logo. This can help you seem more personable. In this digital age we are in, a lot of people, particularly those who look for local businesses to shop with want to feel like a customer. Buying online is no different. By showing your face, you could build instant rapport that’s not always possible with text on a web page.

• Videos can show, rather than just simply ‘tell’. Showing someone what your product does can help you overcome objections and barriers to buying. You can’t always demonstrate your product door-to-door any longer and video marketing helps you show what you can do. Just think of how successful infomercials are! People surfing the web could see your infomercial and it could help compel them to buy.

• Video Testimonials can work wonders! If your Perth business uses video testimonials as marketing material, it could help you on your website, on your blog, and on video sites. Some companies even have video contests with their clients to incent clients to create videos. Videos can go viral and be extremely powerful marketing tools.

Not sure you want to make videos on your own? You don’t have to be an expert to use videos to market to your Perth area clients and prospects. You could, however, use the services of a Perth video marketing expert like myvids.com.au to help you either create your videos and / or help spread them virally. They can do a lot for your marketing efforts and they could do a lot for your SEO in Perth as well. Want help with your Perth Video SEO marketing? Contact us!

At Oracle Digital, serving the needs of Perth businesses, we can help with web design for SEO Perth, video marketing in Perth, and other key areas that can help you get traffic to your website and get valuable results.

If you’re a company that wants to succeed in the 21st century, you know that you need to design for conversion when you create your website and / or blog.  Using WordPress is a great way to do that.

WordPress web design options are abundant.  You can choose a free WordPress template that meets your needs; you can buy a premium theme with extra bells and whistles, or you could have a custom WordPress design done that is uniquely suited to your business.  The right approach to your WordPress web design could mean more sales for you.

Here are some tips to help you get the right design in place:

• Talk to a WordPress expert.  Discuss your wants and needs with someone who knows how to design for conversion and who is a WordPress consultant/ expert and who knows how to use the platform and blogs to full potential.

• Do competitive analysis. Try to see what your competitors have and what they don’t have as part of their web design. Not only do you want better search engine positions and better web copy for your site but you’ll want better user experience, too. Visit your competition as a potential customer would and look for what they’re doing well and look at the flaws.  Use that info to help you make your site better. Because WordPress is so customisable, your WordPress consultant can help you create something spectacular and effective at SEO and user experience.

• Integrate the outside. Your weblog can and should be an interactive tool. Feed other sites of yours in. Feed your social media updates in. And, feed your blog posts out so that they ping your social media sites when you post something new. Don’t forget to encourage your readers to subscribe. Then you’ll have direct access to a mailing list of people who want more information from you!

• Analyse results.  As you make changes to your site and / or blog, take a look at the impact on your traffic. You’ll soon see how different tweaks and changes have impacted your search engine positioning, your traffic levels, and your conversion rate.  This info is gold for helping you to strategise and plan for the future. WordPress experts can help translate this info into a strategy that can help you grow your business.

If you choose a WordPress consultant and web design company that also knows how to help you with SEO, you could expect a huge boost to your traffic, your brand recognition, and your bottom line profits, too!

In a perfect world all business owners want to run a successful website which has high search engine rankings as well as plenty of qualified visitors hitting on their website every day! Search engine optimization or SEO as it is commonly referred is an extremely powerful tool that is fast becoming the most lucrative marketing medium in modern day business. While the overall complexities of SEO can be overwhelming and sometimes time consuming if you’re not an SEO expert, these 5 simple steps are easy, DIY do-it-yourself search engine optimization improvements that you can make to your website within minutes without needing to hire an SEO consultant.

1. Create unique page titles – Avoid duplicate page titles

As seen in the picture, page titles are what is seen at the very top of your internet browser and it’s also what people see when they find your page in the search engine rankings in Google. For the search engines, it is the first thing they look towards when deciding what your page represents and what they expect to find once they continue combing over the information on that page. Avoid having exactly the same duplicate page titles on every page of your website. It will be of great value to the  SEO for your website, if you think carefully about each page on your website and what exact topic or information that page will be delivering. Then formulate a page title that will be captivating for people to read, and make sure the keywords you place in your page titles are ones that people are typing into the search engines when trying to find the information you are displaying on that page. Step 2 explains more about keyword research.

2. Research your keywords

In short, keywords as they are commonly known are the specific words that people type into the search engines like Google, Yahoo and Bing when they are looking for websites and pages with the information they have requested. DO NOT assume that you know what people are typing into the search engines to find your products and services. A very simple example; Bill the fireman is building a website for his local fire department. He is totally convinced that people are typing “fire house” into the search engines when in fact the majority are typing in “fire station”. There are many tools readily available for free to help you with keyword research. Try the - Google Keyword Research Tool . If you are comfortable that you know your keywords for each page then place those in your page titles, Meta description, Meta Keywords and most importantly in the content you write on your pages. This sends a clear signal to the search engines when they are looking for what your pages represent. Step 3 explains your meta descriptions & meta keywords.

3. Complete your meta descriptions & meta keywords on each page

This may be the most confusing task for a DIY SEO project, and you may just need to consult your website company or SEO firm about this one! In the search engine results, after the clickable link or page title as we have described comes the meta description. The meta description is a more details summary that you can place in your coding which Google uses to better help people understand what your page is about. The more precise the information you put in this section the better chance you have of people visiting this page, it’s your sales pitch moment. Use the keywords you have researched glossed up with some enticing words is best suited. Meta keywords, are the words you have researched from the previous step 2. With each page you create, you should have carefully chosen the most accurate keywords that people are using and you place these right below the meta description in your page coding. Yes, it’s a minor back end detail but it sure helps when Google is determining which page is most suited to the #1 position in its search engines!

4. Interlinking all your pages

There are two main reason why interlinking your website pages is beneficial. Firstly it drastically helps Google to navigate it’s way around all the pages of your website when it sees links pointing to other pages in your website while looking at one particular page. Secondly, if you have a page in your website that is ranking well or has a great page rank you can spread the power around by using these pages as ammo to link to another page within your website. Spreading the love as we call it. When the search engines visit your website and record the cross page links they will give you credit and also a boost in the search rankings for putting links out to other relevant pages in your website that will be of interest to the visitor.

5.Outbound Links to other credible website pages

While you certainly wouldn’t post an outbound link to your most fierce competitor, but you should definitely consider placing outbound links on your pages to credible, reliable pages on other websites. Let’s say that you are a building company that is trying to make people aware of the pitfalls within the building industry. You might consider placing an outbound link to the relevant government department that discusses the building codes for your particular area. This is a great example of linking out to a credible yet non competitive source page.
While to some people these 5 simple do it yourself SEO tips may seem very easy and achievable, you would be amazed at how many clients our business has come across who have already embarked on some kind of SEO for their website and still have not undertaken the advice listed in this article. If you found this article to be informative and interesting to read, keep posted as we will follow up very soon with a SEO Do it yourself – 5 Simple DIY Steps Intermediate. The next post will address some phase 2 and slightly more advanced objectives for you to consider for your website and hopefully help you achieve some real promising results with your SEO or search engine rankings and getting traffic to your website.

Company blogs seem to be all the rage these days. Why is that? People have discovered that not only do people like blogs but so do search engines.  Because blogs don’t remain static and because links point in to them and out of them, search engines can get a lot of useful information from them. Adding a blog to your static website is a great way to keep your customers and prospects interested.

WordPress Expert To Create Your Company Blog

Creating a blog can do a lot for your business. You can use it as a platform to build relationships with your customers.  Blogs work hand-in- hand with popular social media tools such as Twitter, Facebook, and others. And due to the social nature of blogs, you can spread your message further and wider than with traditional marketing vehicles.

WordPress is easy to use so just about anyone can install it with a few clicks. But after it’s installed, it does take a bit of expertise to maximise its potential.  A WordPress expert can help you do more than publish blog posts, they can help you:

• Optimise permalinks. The links can make a big difference to how search engines view the relevancy of your posts to your subject matter.

• Utilise meta information.  There are dozens of attributes to a blog post that can improve the chance of that blog post getting seen by the intended audience.  A WordPress expert can help you ensure you use as many of those attributes as possible.

• Optimise layout.  The design and layout of your blog can increase your conversion and revenue rate. A WordPress expert can help you capture visitor information, sell more of what you’re selling, get subscribers who will get notified of every new post you create, help you get your new posts to automatically update your social media accounts, and keep visitors on your website longer. The right layout can also help your messages / posts go viral. Viral is good (very good) in the case of web-based marketing!

Sure, you could create your WordPress blog yourself but if you want to succeed, talk to an expert WordPress consultant who can help you not only create a blog but create a blog that brings you traffic and nets you more sales, too! Call us! We are WordPress experts and we cater to Perth businesses who want SEO, web design, and online success.

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Could your business benefit from WordPress consulting? Unless you’re a WordPress, web design, and SEO consultant, it absolutely can.  WordPress can be a powerful tool that contributes to your online success. Read on for some of the benefits of getting expert advice and professional blog services for your company.

WordPress is a powerful and easy-to-use tool. But just because it’s easy to use doesn’t mean that just anyone can point and click their way to the top spots in search engines.  WordPress is optimisable but there are many factors to take into consideration, including:

• Layout

• Optimisation

• Analytics

WordPress Layout

A WordPress consultant can help you implement a design that will feature your company in the best light possible and that will help your company appeal to your target demographic. Your consultant may recommend a free WordPress template, a premium template, or a customised design. Your consultant will work with you to figure out what your goals and objectives are.

Optimisation

Various aspects of your blog could do a lot for your business in terms of search engine optimisation, or SEO. Perth companies want to appeal to Perth-area consumers and if your blog is listed in search engines for popular search terms used by people wanting to buy whatever it is that you sell, you could experience a surge of business as a direct result of your blog.  A WordPress consultant can help you optimise that blog for search engines, for social media, and for the visitors who arrive on the site — whatever the method or entry page.

Analytics

A WordPress consultant knows how to create an effective blog, how to help you optimise it, and can use raw data from traffic reports to improve the traffic and the user experience so that you maximise the potential of your blog.

At Oracle Digital, we know WordPress.  Contact us and speak to a WordPress consultant. Let us help you unleash the potential of this powerful platform.

If you’re a Perth business owner and you want to look at succeeding locally, creating a Perth-focused WordPress blog could be a great option for you. Blogs are a great way to communicate with your customers, an effective way to market, and to gain organic rankings in the top search engines. You’ll find that WordPress.com offers free WordPress blogs to anyone who registers. But creating a blog with a WordPress.org site could be a much better fit for your business, even if it’s not totally free.

3 Reasons why a Dot Org WordPress Perth blog is better than a Dot Com

• For Australian businesses, a “dot com dot au” (.com.au) address appeals to local customers.  When people see a local address, they’re much more likely to get in touch. You want to laser-target your desired customers so that every click has the potential to result in a sale. When search engine spiders look at your blog in an effort to index new pages and see that your blog has a .com.au address, rather than a .wordpress.com address, you’ll have a greater chance of being listed to Australian clients who are searching for whatever it is you’re trying to sell.

• Furthermore, when you use your own domain, rather than sharing the .wordpress.com domain with a zillion other bloggers, you narrow the focus of your site. Search engines see it for what it’s really about and it can rank as much more relevant to your subject matter (Trust us, this is better for you!). From an SEO perspective, the more targeted and local a Perth business is, the more chances of getting seen by Perth-area consumers.

• A .org WordPress Perth blog will offer you full editorial and design control. When signing up for a .com version, you’re not allowed advertisements and functionality is limited. Your own WordPress blog is totally owned by you. You can design and build it the way that suits your business and your objectives.

How much is it for a new .org WordPress Perth blog?

If you want to set up your own blog, you can register a domain for under $10 a year. Hosting can be inexpensive at a few dollars a month. A pretty small investment for full control and improved search engine optimisation, don’t you think?  If you have an existing website, you can probably add a WordPress blog to it without additional domain registration or hosting fees.

And to optimise your WordPress blog even further, consider contacting Oracle Digital, a Perth SEO company that can help you find more ways to target local Perth customers within 50 km of your address.

Like so many businesses do, the worst thing possible is to jump into an online SEO campaign with first having a strategy in place. There is little difference between Search Engine Optimisation and traditional Internet Marketing. Portions of your Digital Marketing Strategy must be implemented before you embark on your SEO journey. Of course dependent upon what it is, it can turn your SEO and overall marketing efforts into a money wasting nightmare!

Don’t Part With Your Cash Before Completing Your Strategy And Identifying Your Objectives

One of the most common, fundamentals problems that most companies fall victim to is that they begin their SEO or search engine optimisation campaign without a clear understanding of the road ahead and what they are looking to achieve. Use these very simple set of questions below as a guideline for yourself and also the SEO company you employ when creating your SEO strategy. You are not expected to know all the answers but if your SEO company are true experts they can research it for you and come back with the answers:

• What is your ideal, perfect visitor to your website?

• Where on the internet does your perfect visitor/s live?

• Which are the ideal keywords for your online business?

• Who are your most aggressive competitors?

• Who will be managing the key responsibilities and project management?

• How can we track our SEO efforts?

• What is your method of SEO Reporting

Create Unique, Compelling SEO Friendly Content Before You Go Live With Your Website

It is always a good idea to sit down and discuss your website and its objectives with a professional copywriter so you can deliver a powerful message on each page. Ask your copywriter if they have experience with optimising their content for SEO. If they are unsure or reluctant to advise then consider another copywriter, alternatively you can ask your SEO company if they provide the service of optimising your content for SEO.

Make Sure The Search Engines Are Indexing Your Content – 101 Helpful Tips

Once you have created this wealth of unique SEO content for your website, it’s essential that the search engines can find it on your website and index it accordingly. You can have the most amazing content, but if the search engines are not indexing it, you might as well have not even published it. Here is some very basic tips to help your SEO content to get indexed by the search engines:

• Your navigation bar must be text buttons not images

• Create text links in your content pointing to other pages (inter-linking)

• Create an XML sitemap and publish it regularly to Google

• Link deeply into your content pages

One way Back Links Means Captivating Content

If you are looking to get your hands on those prize plated one way back links then listen very carefully. You may very well have a website that sells a product or service, but you will not get a quality, one way back link by sending visitors to a buy now button. Use your blog to consistently publish fun, unique and captivating messages or posts about your industry that encourages people to read your writing and in turn feel obligated to link back to you and tell other people about your story. While submitting your website to online directories by the thousands and also becoming active in online communities is important for credibility, you can’t beat good old fashioned blog posting for those all important one way back links!

Make Your Success Highly Visible, But NEVER Lie

Every company regardless of whether you are a product or service provider has stories of success or client testimonials as they are better known. Be sure to place your testimonials right in the face of your website visitors so they can understand your achievements and thus give you credibility. BUT never forge a success and present a picture to your clients that is not true. The internet is a very horrible place when consumers find out the truth, you can be tarnished forever, banished to the black hole of internet marketing failure!

The Unknown Wealth Of Creating An Email Database

The secret phase 2 agenda behind managing a flourishing online business is your ability to capture the name and email address of your visitors. Not everybody that visits your site might be ready to purchase or use your services today! But by creating and giving away a value add product or service in return for their follow up details is invaluable. Give away a product sample, DVD or maybe even an e-book in an attempt to capture their details. You can then build a lasting relationship with your existing and potential clients that lasts long into the future and boosts your online sales and revenues by large amounts.