As a Perth SEO company, we get a lot of customers asking us to help them with link building. Link building can help you attract human traffic and obtain excellent organic search engine results that could lead to dominance of your niche market.  Here are a few of the ways we help our customers attract traffic:

On Page SEO

On your site, navigation is very important. Not only do you need to think about navigation for customers so that they’ll be able to find their way around your site and be able to dig deeper than the first page but you also need to think about linking strategies.  It’s a great idea to link from each page on your site to another page within the site. This helps with your overall SEO and search-engine friendliness but it also leads your visitor deeper into the site. Each click they perform takes them closer to a sale. As a Perth SEO consulting firm, we look at each page of your website individually for maximum potential in search engines and with prospective clients.

Off Page SEO

Building links to your page from other websites is vital. Not only will you send people who click that link to your page but you’ll also be telling search engines that the page is popular and worth indexing. Link to your pages from relevant sites wherever possible, add tags and categories where offered, and know that every backlink is considered a popularity vote.

Here are some great ways to build links:

• Blog comments. Go to blogs relevant to your topic and leave an intelligent comment. Link to your site if possible so that the sites will be linked and that people reading the comments may click through to your link as well.
• Article submissions.  Article directories allow you to publish interesting articles on a topic. This is great for piquing interest about a product and /or service and gives you an opportunity to link back to your site. Link back with a keyword phrase that’s highly searched on and you could gain rankings. You could also gain a click from someone reading that interesting article. Make it informative and valuable and it could go viral, resulting in more links and more traffic.
• Press releases.  Have something newsworthy to talk about? Write a press release. Launched a new site, revamped your website, releasing a new product? All these could be reasons to write and submit press releases. Press releases can go viral and be syndicated across multiple sites and all could point people and search engines back to specially crafted landing page as well as increasing your brand popularity and online presence.
• Social Networking. Take every opportunity to build links when using social networking tools. (Don’t use these? Talk to us about social media optimisation services!)
• Go deep! Don’t just link to the home page and don’t choose just one targeted search engine keyword phrase.

Our Perth SEO service offerings can help you build links and we’ll analyse your website analytics to determine where your traffic is coming from so we can capture more top ten search engine rankings and continually increase your conversion rate.

If you’re looking to appeal to your audience online, an SEO consultancy firm can help. Read on for signs you might want to get some assistance with your online marketing strategy:

Your Website Isn’t Getting Traffic

Traffic is essential to success. Whether your business is an online company or bricks and mortar business a website should do more than serve the people who stumble upon it. An SEO company can help you attract people that are online looking to make a purchasing decision. Your website can become the most powerful sales tool you possess.

Your Bounce Rate is High

When an SEO consultant looks at your website statistics, they analyse your bounce rate. The bounce rate is the number of people who leave the same page they land on.  Bouncing means that your website is not compelling people to dig deeper and means that your site is ineffective as a marketing tool. This is typically either because the traffic that lands on the page didn’t find what they were looking for or because something on the site turned them off. A search engine optimization company can help create web pages on your site that draw visitors in and make them want to delve deeper to get more info, make a purchase, sign up for a newsletter, etcetera.

Your Traffic isn’t Buying

If your site is generating traffic, getting plenty of clicks, but those clicks are not resulting in sales, an internet marketing company can figure out why and help you remedy that through proven tactics that convert visitors into customers.

You Don’t Even Have a Website

If you’re just getting ready to embark on an online marketing strategy, getting help from the start can help you hit the ground running instead of wasting precious time, funds, and resources on guesswork. An SEO company can help you create a website that sells.  Your website design and layout, your keyword strategy, your on-page and off-page optimisation tactics, and your lead generation strategy will all contribute to your success.

Content marketing is something that can help small businesses succeed online in many ways. Small businesses can use website content to market to customers, market to prospects, and to help them gain favour in the search engines. Let’s look at ways that writing and submitting online content could help you. Here’s an example of content marketing for our own business, a Perth SEO and internet marketing company.

Write an informative article that appeals to our targeted demographic: people looking for Perth SEO services, internet marketing, and website design.  Optimise that article with search phrases that people looking for our services would potentially be using. Phrases might be: Perth SEO, SEO Perth, search engine optimisation Perth, search engine optimization Perth.

By inserting specific phrases in key locations into the content, we’re telling the search engines what the article is about. That could result in someone searching for one of those phrases finding our well-written article and that could result in a generated lead or possibly even a direct sale. That article will lead people back to a place where we can try to initiate a sale or at least start dialogue with them that could eventually lead to a sale.

Submit that informational article online.  We might put it on our website, put it on an article directory, or create another online page, such as a press release.  Any or all of those pages would point back to a specially created landing page where we could attempt to have the prospective client contact us for more information. It could even lead to a shopping cart page, where someone pays to buy that product or service. Making that article available for syndication could prove even more beneficial.  Writing informative syndication-ready content could result in other websites publishing that article. Our byline and a link appears at the bottom and sends search engine rankings and human traffic back to our site from various online locations.

Next, we link to that content from other places.  We might refer to that article on a blog post, write about it in another article, bookmark it from social bookmarking pages, “tweet” about it on our Twitter profile and / or link to it on a Facebook page. All these activities could draw attention to that piece of content both from the perspective of sending potential people to read it and from the potential of gaining attention through search engines.  Search engines read links as popularity votes so the more links that point to a webpage the more likely search engines will pay attention to it and possibly send even further traffic to it.

There are many ways you can use content marketing to your advantage.  We know how to use it to help with your SEO, help you talk to your customers and prospects, and to help you market your content online for maximum exposure and viral results.  Contact Oracle Digital, a Perth internet marketing and local SEO company, us about our content marketing services.

If you’re looking at your Perth SEO options and trying to figure out how to gain better search engine rankings, today’s post may help you realise the potential an aggressive and geographically targeted SEO campaign has. Read on for some benefits of optimising your site with local SEO:

Website Optimisation

Whether you have a website or not, the structure of the site you use to present your business to an online audience makes a big impact. A local SEO campaign will result in every page of your website being optimised for both the search engines and your target audience. Various factors are taken into consideration, such as: page layout, keyword density, customer impact, local appeal, and more. Every page on your site has the potential of being a doorway to prospects so a capable SEO company will carefully optimise each page so that it has the potential to be indexed by search engines as well as appeal to potential customers in your local geographical area.

Organic Search Engine Rankings

Local organic SEO is important for several reasons:

1. People most often put a local phrase into search engines when they’re looking for something. This is the case, whether it’s pizza, a phone number for a taxi service, a local accountant, a lawyer, etc… People know that the internet is a huge place so they most often search for services listing a city name.

2. Organic is free. Once you’ve done the work to acquire organic rankings, you don’t have to pay a fee per visitor. Sure, pay per click campaigns are effective too but you’re continually investing in new traffic that may or may not convert into a sale.

3. Organic rankings are proven to be more trusted than sponsored listings. If you search on a subject, which listing are you most likely to click on? A sponsored listing or the top 1st, 2nd, or 3rd listed Google? If the organic listings look like they will give you what you need, you’re much more likely to “trust” them. This is especially the case if they’ve been optimised to list that they’re in your geographical area. If you are a company in Metropolitan Perth and are looking for Perth SEO, for instance, you’re more likely to choose an organic listing that says Perth SEO rather than just SEO services, correct? Your customers think the same way.

4. Why pay for traffic that’s not likely to buy from you? If your website sells to a global audience, you’ll want to market to various countries but if you’re selling something locally, you don’t want to waste time, money, and resources marketing to anyone and everyone. Local Perth SEO efforts will help you maximise your reach by focusing on those who are most likely to buy from you.

There are a lot of different reasons companies in Perth are considering hiring a professional website design company that does more than basic design. Not only can hiring the right website design company ensure you get a polished and professional-looking website but a Perth internet marketing consultancy firm that specialises in website design can also provide you with advice to help your site do more than look good on someone’s browser.  Today, business websites needdepth. They need to do more than look like a really slick brochure.  Read on for a few things you need to consider when creating or upgrading your site’s design:

Load Time

Some companies think they need to wow their customers and potential customers with impressive flash and a dazzling light and sound show when someone steps foot onto their online home. But being too showy could actually hurt you. Why?

• Load time. People don’t have the patience to wait 30 seconds for your presentation to load. Chances are that they’ll leave the site before you’ve had a chance to really impress them.

• This won’t do much for you in terms of attracting customers via Google and other search engines. Not only are people landing on your site but search engine crawlers / spiders are as well. Search engines look at various factors on your site to help them determine what sort of traffic (if any) to send to you. You need an optimised website design that will appeal to your customers, your prospective clients, and to search engine crawlers that index websites based on relevancy to a topic.

What do you need? You need the perfect blend of professionalism, customer-friendliness, and search engine friendliness.

SEO Friendliness

How does your website design help you get more traffic? Search engine crawlers crawl web pages. They look at every page on your site to help them determine how to categorise the site. The website design can make this easy by optimising various aspects of the design so that it helps Google, Yahoo, Bing, and other sites make a quick determination of precisely what the website is about. A website design company that also specialises in search engine optimisation can create a design that loads quickly, appeals to your customers, appeals to search engines, and more.

Lead Capturing

The “more” mentioned in the last paragraph is something that many website designers fail miserably at.  Many won’t help you maximise the earning-potential of every website visitor. A design company that knows how to help you with marketing as well as putting together your website can help you:

• Look good

• Appeal to search engines

• Appeal to existing clients

• Capture the attention of visitors and even generate their permission to contact them in future for email marketing purposes.

Your site needs to be people-friendly as well as search engine friendly. No matter how much traffic you get as a result of your design and SEO efforts, the most important consideration is what actions you take to appeal to the human traffic that makes its way to your page. Your site needs to be more than just a pretty face. Want to learn more about how to create a winning website design that does all of these things? Contact Oracle Digital, Perth Website Design and internet marketing specialists.